Paid Facebook and Instagram: Options, Costs and Future Plans

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The Official Launch of the Paid Version of Facebook and Instagram

Half confirmed the launch of one paid version Of Instagram And Facebook, allowing European users to subscribe to enjoy an experience without advertising. It is crucial to underline that the paid option does not replace free access, but represents an alternative for those who wish to avoid advertising.

Facebook: Launched in 2004 by Mark Zuckerberg, Facebook is a social network that allows users to connect with friends, family and interest groups. It offers features such as publishing texts, images and videos, sharing content, instant messaging and creating pages and groups. It is a versatile platform used to connect with people from all over the world and to share personal information, news, interests and media content.

Instagram: Founded in 2010 by Kevin Systrom and Mike Krieger, Instagram is a photo and video sharing application owned by Facebook. Initially focused on image sharing, it has evolved to include video and storytelling features such as “Instagram Stories”. Users can follow other accounts, share their content, explore photos and videos, and interact through comments and direct messages. Instagram is popular for both private users and businesses, using the visual aspect to communicate and engage the public.

Both social networks, Facebook and Instagram, have played a significant role in the daily lives of millions of people, providing a space to connect, share and explore content. Facebook is often seen as more about connecting and sharing personal content and news, while Instagram is more visual and focuses on aesthetic experience and visual engagement.

Free and Paid Options: Choice between Advertising and Privacy

The choice to pay for Instagram and Facebook it is not mandatory. Users can continue to use both social networks for free, although they will see targeted ads. This move centers on the advertising algorithm: if the alternative is “money or data,” to keep these services free, the entity must recover funds from other sources.

Subscription Costs and Pricing Plans

The monthly subscription cost for Facebook and Instagram has been set at 9.99 euros per month on the platform web it's at 12.99 euros per month at iOS And Android. Meta has specified that the subscription will be valid for all accounts connected to the user's Account Management Center.

Implementation Date of Paid Plans

According to official communications from Meta, paid plans for Facebook and Instagram will be available starting in November. These plans adapt to evolving regulatory dynamics in the EU, EEA and Switzerland.

Meta Statements on Paid Plans

Meta said that the introduction of paid plans it does not mean an elimination of free access. The company believes in free access supported by advertising e si impegna a mantenere la riservatezza e la data security degli utenti.


In a digital context in constant evolution, l’introduzione di piani a pagamento per Facebook e Instagram offre agli utenti la possibilità di scegliere tra un’esperienza gratuita supportata dalla pubblicità e un’opzione senza inserzioni a pagamento. Questa decisione riflette la necessità di bilanciare l’accesso gratuito ai servizi e la sostenibilità economica per le piattaforme di social media.

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Gianluca Gentile