Whatsapp Business ecommerce, introduction of the product catalogue

Whatsapp Business Product Catalog, ecommerce features also coming to the popular instant messaging app.

The ecommerce represent one of the greatest opportunities to increase the economic reach of a company or freelancer operating through the Web. These online stores have become a great tool to employ in one's business activity, with beneficial implications for one's business.

Any business that sells a product or offers a certain service has seen its revenue grow as a result of implementing a dedicated virtual space dove poter mettere la merce in mostra. Un modo per accontentare tutta la clientela, soprattutto quei consumers che fanno gli one-click shopping, without having to go to the store.

Brands large and small are aware of this great opportunity, which is useful for increasing their reach. Even a famous name like Whatsapp has ventured into this area, with the arrival of the Catalog on the Business section.

Whatsapp Business Catalog

Every day around the world well over two billion users use the renowned instant messaging platform. This is a really crazy figure that needs to be taken into account especially by those who want to reap additional benefits in the business field.

The enormous potential prompted the green brand's administrators to enrich it with new content, providing a space intended To the interaction between businesses and consumers. We are talking about Whatsapp Business, an application (with more than 100 million downloads) in which entrepreneurs and managers of small and medium-sized enterprises through a company profile can comunicare direttamente con i clienti, condividere gli articoli in vendita, mostrale le info sul website, l’indirizzo della sede etc.

However, considering the high user traffic as well as purely commercial use, an additional element was added, the Catalog section.

How Whatsapp Business Works

There Catalog section figure as an online space with their company's items or services showcased. This is a very beneficial solution that has allowed businesses to expand further by taking advantage of the popular instant messaging app.

With it, it complements the ecommerce function also on Whatsapp. Currently you cannot make a purchase of a product or directly within the application. Only the catalog is shown, with a link redirecting to the seller's site. Then you will need to click on it necessary to proceed later to purchase.

However, at the end of this testing phase, the e-commerce related service.

Whatsapp Business Product catalog: how to propose the sample to users

Whatsapp Catalog represents a potentially fruitful gimmick for one's business activity, being an additional means by which to market oneself to the public. Likewise, certain aspects should be taken into account.

Almost all users use the app on their smartphones, very rarely on tablets and PCs. As a result, the pictures that illustrate a product should be made to fit the cell phone format that of the chat. Not surprisingly, an aesthetically pleasing photo allows the appeal of the item for sale to be increased, resulting in a marked increase in sales.

This also applies to the illustration of the features, reported in a convincing manner and, above all, without going into excessive detail given the fairly small space. The remaining information can be read directly on the site since the user, if interested, will have to click on the link there.

In summary, what makes the difference in Whatsapp Business Catalog is the fast and engaging user experience, where inventory needs to be made visible in an expeditious manner. In addition there is a customer service ready to answer questions received on the chat so that the customer feels even more connected to the brand.