Improve your blog with statistics and metrics

To get the most out of your site/blog you need to learn everything about your users and the possible visitors attracted by your products. You need to learn their behaviors and tastes to refine and improve the offer on your site/blog and maximize the earnings from your affiliate links.

Let's talk to you about metrics, it is important to know the data relating to visitors and the performance of your site and this is exactly what metrics are. But a measurement order needs tools to capture the data. There are so many ways to optimize metrics, but we'll let you discover the easiest way to know the most important ones, the ways to understand the extrapolated data and how to best use them.

With this formula you will find:

• Learn about basic metrics: visitors, sessions, page views, and more
• How to find out more information about who visits your site
• How to measure and improve site performance to get more conversions

General metrics

Each website/blog uses general metrics, which contain real statistics using the most popular tool: Google Analytics. Thanks to Analytics you will be able to retrieve information on:

Visitors

How many people visit yours website? And you can have the specification on two types of users/visitors: new and recurring.

Sessions

Session refers to visits by individual users. Analytics finds the details, when and how much they visited and returned to your site, for example, three different days during the same month. Each of these visits will be recorded, but the reference is only one visitor, and in any case a recurring visitor.

Page views

It allows you to understand how many and which pages have been visited during a session on your website by a single visitor. The same analysis will be repeated for each visitor.

Stay

During a single session, you will see the detail of the average time spent by visitors on your website. If a visitor stays for a long time, it means that your products are really sought after and that the contents of your site/blog appear interesting and appropriate. For our part, we recommend that you analyze the time spent on the main or particularly important pages, given that the total may be against the trend.

Pages per session

To find out if your site/blog is full of interesting content, you need to check the analysis of "pages per session", a clear indicator of visitors' interest in your pages and their contents. Furthermore, if you manage to make links to other pages of your site/blog via internal links, you will certainly encourage users to visit different pages and therefore increase their time spent there.

Bounce rate

Bounce rate refers to how many visitors abandon your website after visiting just one page. To give you a clue, the lower the bounce rate, the more positive your site is and users are attracted to your content.

As with every positive thing there are always exceptions. In the case of an Amazon Affiliate, a visitor can quickly read a review for a product, decide whether or not to purchase the product, and quickly return to the main Amazon page. By doing this you will find that the bounce rate is high (because the visitor immediately left your site), but the visitor performed the operation you hoped for and your profit will follow.

Other indicative factors

In addition to the basic and general indicators, which every site/blog must have to understand how users move and how important your website/blog is, there are also other indicators of high importance, but they are often not easy to detect and understand, such as:

Interaction rate

Viene rilevato per misurare il comportamento sui social media e le interazioni degli utenti. Per esempio il tasso di condivisione : cioè le condivisioni sui social media ogni 100 pagine visualizzate. L’analisi del numero di condivisioni viene fatto con sharetally.co.

Website Performance/Loading Time

Have you ever tried to navigate a slow website/blog whose pages never open? This is why your site must be fast to load, so that your users are happy to browse a website/blog that responds quickly. From market studies, many companies lose a lot of revenue just because the pages of their website open a fraction of a second slower than a competing site. Using Google Insights you hate Pingdom.com you will be able to analyze your website and optimize page loading times.

Specific metrics

We have talked about basic/general indicators and other indicators, but there are also other specific indicators that are used when measuring a particular source of income:

Click-through rate (CTR)

To find out how often visitors click on a specific link or on certain banners, the CTR factor is used. CTR follows a mathematical formula: number of clicks/number of impressions of the banner or link x 100 = CTR. We can tell you that the higher the CTR, the better the link/banner your visitors clicked on.

Conversion rate

It is the final step: they are the concrete actions of visitors, in the case of an affiliate site with products for sale, the conversion rate is given by the purchase of a product or the subscription to a newsletter in the case of services or blogs . Also in this case the conversion rate follows a mathematical formula: number of actions/number of sessions x 100 = conversion rate

Commission

Since your website/blog is an affiliate site and therefore part of the "affiliate marketing" category, you must always track the commissions received or receiving. The commission is the amount received based on the conversion. But above all you must always check those affiliate products that generate recurring commissions (for life) in their market.

Vertical gradient

The “vertical gradient” is nothing more than the percentage of the “cancellation rate” and which is always provided by most affiliate programs. The “vertical gradient” always clashes with conversions. In fact, it is not useful to have a very high number of conversions if most of them are then canceled for various reasons. Thanks to the "vertical gradient" you can find the problems of your website/blog and make it more performing,

Earnings per click (EPC)

Some affiliate contracts offer earnings per click, meaning every time a user clicks on your product/content, you receive a commission. Each contract refers to a different rate, but just analyze the affiliation methods.