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SEO cos’è e come ottimizzare il proprio website – SEO, Search Engine Optimization, is the optimization of a site for search engines. Through SEO you can increase traffic from search engines. To reach the top positions in the SERP (result of a search on search engines), you need SEO and it must be optimized to the maximum.
How to best use SEO:
- Keywords in the title : inserisci le keywords con cui vuoi essere trovato sui motori di ricerca direttamente nel titolo. Massimo 66 caratteri e viene indicizzato fino alla 12^ parola. Si implementa col meta-tag Title;
- Create Titles SEO friendly;
- Keywords in the URL : insert keywords into the page URL;
- Permalink : is the link structure of an article;
- Keywords in the description : the description is what you read in the SERP just below the title. Maximum 160 characters, implemented with meta-tag Description;
- USA <h1> for the title : Use the tag <h1> for the title;
- Longtail : focus on long sentences containing key words;
- Keywords start of article : insert keywords at the beginning of the article;
- Update the site frequently: write a new article at least once a week;
- You do match the title of the SERP result with the post title;
- Use it strong (bold) : on the keywords you want to be found with to give it more value;
- Pay attention to the name of the images that you use in your posts;
- Add a description to images through theALT attribute, entering the keywords;
- Create a real one link network;
- Don't obsess over Page Rank;
- Use the tag NoFollow for affiliate links;
- Do not enter more than 100 links on a single page;
- Create one XML sitemap;
- Report your site in the main directories;
- Add all social iteration buttons, called social plugins, like the button I like of Facebook, the Tweet of Twitter, the +1 of Google;
- In the articles he often uses lists;
- The content it's the most important part.
Haven't been able to use SEO? Can't optimize your articles? Having problems with your website? Contact us! Our team of experts will reply to you as soon as possible.
