Are you a business? Here's why you need to have a blog

Are you a business? Here's why you need to have a blog

Are you a business? Here's why you need to have a blog - In order to increase your business, build customer loyalty over time, and find new customers interested in your service/product, you need to start a blog, which will travel along with your website. We explain why today it is necessary for a company to be in touch with users :

1. Increases sales: con le potenzialità del web puoi trovare un maggior numero di persone che hanno bisogno dei tuoi prodotti, sfruttando a dovere newsletter e social media, comunicherai direttamento con il cliente e probabilmente diventerà un cliente fidelizzato;
2. Contacts of potential customers: data in hand, a blog brings an 88% increase in monthly contacts from potential customers with an average of 67% annually;
3. Traffic (tagged): Every time you write an article, you increase your chances of being found on Google;
4. Authority: by creating truly high-quality, useful content for your target user, your company will be an industry benchmark and you will gain the trust of users whether they are customers or suppliers;
5. Builds relationships with customers: communicate periodically with customers in a non-invasive way, propose topics, offers, promotions, and if they comment or ask questions, you will be the one to answer them and make them relevant to your work;
6. Giving employees confidence: allow them to actively participate in the publication (always supervised by you) of blog content. In addition to making them participants in your company, you will guarantee articles every week.
7. Professional development: stay constantly updated about the products you offer and always publish the latest information about them. Every new news makes the customer confident of your professionalism;
8. Analytical data: Having a content-rich blog means having lots of analytical data. Thanks to Google Analytics, you can understand what your readers are looking for, what they find and what they don't find, what content they are most interested in, the most shared, the most commented on;
9. It is a source of inspiration: writing every day or week, it will stimulate your creativity and you will have many new ideas;
10. It will be your voice: give space to new products and services but also to news, updates, opinions on dedicated topics, market trends, events organized by the company;
11. Focus: the blog helps you focus on the right marketing strategy;
12. New insights: readers' comments will help you understand whether they have new needs to meet and whether there are any products/services that can be improved;
13. Long-term results: a blog is fortunate to be reachable 24 hours a day, from anywhere in the world, the more compact and "old" the blog, the more visible and reachable it will be to your users;
14. Saving money from advertisements : With blogging you advertise without advertising. You are in direct contact with customers and sponsor your company without spending money with articles in newspapers, TV, radio and other outdated media sources;
15. Traffic channeler: you can channel all traffic from social, email, newsletters, ebooks, directly into your blog;
16. Free advertising: you are the one advertising your company, you are the testimonial and the advertiser.

Finally from various market researches it was determined that :

• Websites with a blog, have on average the 97% of extra inbound links and improved Google SERP ranking;
  
• Websites with a blog, have on average the 434% Of extra indexed pages;
• The 61% of American customers purchased a product based on a blog article;
• The 70% Of people know a company through blogging;
• Most people law An average of 5-10 articles per day.

Have you failed to start a blog ? Can't figure out how to set up your articles ? Do you have problems with your website ? Contact us ! Our team of experts will get back to you as soon as possible.