Better content and better conversions

Better content and better conversions

You accepted the Amazon Affiliate Program to make money, you now need to make sure that clicking on an Amazon affiliate link on your site generates the advertising commission when the order is completed, so as to obtain Better content and better conversions.

First you need to check that your affiliate links are mapped correctly, then you will need to follow some guidelines for creating suitable content, and finally check that everything is working as best as possible.

No tracking ID, no fees

If you want to receive advertising commissions from Amazon without problems, you must use the Tracking ID. Tracking orders you direct to Amazon via your affiliate link is essential, but the link must contain your tracking ID. There is no other way to ensure that a click on your link, as well as subsequent orders, can be attributed to you correctly.

Don't forget to use the very useful tools provided by the Amazon Associates Program for creating affiliate links. You can create your own affiliate links with the SiteStripe of Amazon and use promotional tools, such as banners or widgets, from the Amazon Affiliate Center. These elements are a guarantee of certainty and that you will not run into problems, thanks to them your tracking IDs will be included automatically.

You have the same guarantee when using theAmazon Associates Link Builder, that is, the Amazon plugin for WordPress. Thanks to the use of the Link Checker you can check the affiliate link created for possible errors.

Advertising fees are paid for all orders placed by a visitor to yours website via an Amazon affiliate link, but also for items placed in the cart within 24 hours and until the natural expiration of the Amazon cart, i.e. 90 days if the order is not finalized.

After 24 hours the window opened by your affiliate link closes if the customer completes the order or clicks on a competitor's affiliate link. Obviously, with the window closed, you will not earn commissions, while if a customer logs in again and uses one of your affiliate links for Amazon, a new 24-hour window opens.

Lots of clicks, little revenue

The low conversion rate occurs when your website/blog has many clicks, but very few result in an order. You have to study what the causes of all this are. The first problem is customer trust in your website/blog, from the information you provide about the products for sale, from pictures underperforming and not very explanatory, if you talk about a product but this is not mentioned in any other of your reviews. Each of these factors can negatively impact final purchases.

We advise you to check several factors: possible inadequate descriptions of the product, the possibility of reporting inaccurate information on materials, dimensions, colors and methods of use of the product. Anyone looking for a product is certain that there are characteristics that you can only know by having direct experience with the product. So try to publish affiliate links only for products that you have actually had direct experience with and have thoroughly verified firsthand.

Try to avoid describing only the positive qualities of a product, often users have already made a prototype in their mind and you risk idealizing the use of the product, while by pointing out both the pros and cons, you will appear more reliable and respectable. Furthermore, we remind you that users check many review sites, especially Amazon, having a super product and then on Amazon and other sites, the product is only reviewed negatively, will make you lose respect and credibility with your visitors.

Due to the speed of the internet and "last moment" purchases, many users today purchase thanks to the possibility of taking advantage of free delivery with the Amazon Prime service. Those who order with Prime know that the product has costs included and is delivered within 24 hours. If the products on your website/blog do not have the option to purchase through Prime, your users may abandon your website/blog and therefore not finalize the purchase.

A final problem could come from the updates. Remember to update your website/blog on a regular basis, check if the products are still available, if they have been replaced by an updated model with new applications, features, sizes and other product features, then check that all advertised products are available and that the information regarding each individual product is up to date.

Quality content and better conversions

If you reread our previous articles, you will realize how we always aim to remember that to have a good online sales website/blog it is right to have direct experience with all the products advertised on your website/blog. Always choose one or more topics about which you have deep knowledge, familiarity or passion. Users understand if your content is a copy/paste, or if it is your direct experience, if your website/blog only reproduces existing content on the Internet in a revised form, or if your knowledge is an added value. Recommending a certain product in a true and adequate way will lead you to have a greater chance of obtaining positive results in sales.

A very current and well-received example is having a website/blog with the topic of slimming and weight loss. Insert scale and food supplement affiliates into your website/blog in well-written, well-informed articles on the topic. Remember to never make the mistake of automatically selecting the best scale or the best supplement, the best-selling ones, or those with the best reviews. Always look for an economical model that meets user expectations, can be purchased on Prime and is easy to read the weight.

Once this is done you can add your links to your articles, also adding the best sellers on Amazon and check if you have already talked about them in one of your articles on the website/blog, otherwise create a new article in which you talk about the product in detail and carefully . Always look for new trends and always update content.

Finally, always analyze the Amazon Affiliate Center Reports to understand if users would like to order a particular product or a category of products that does not directly fall within the main theme of your website/blog. In this case you can add the products and categories most requested by users.

Promote the products that users want

Let's keep in mind the product we mentioned above: weight loss. The scale is the last of the searches, at the beginning users will search for solutions to a specific problem on the Internet, in this case weight loss. How to do it quickly and easily. Write a guide with the focal points, the pros and cons and if you have undergone a diet, explain your experience without hesitation. Always try to highlight the solution, for example eating well with a healthy diet, constantly weighing yourself, mentioning sports products and/or supplements.

Help is provided to you by the sites HyperSuggest o Answerthepublic, which allow you to understand which “W” questions (Why, How = why and how) are important for your visitors and to obtain better content and better conversions.