How to improve a website with plug-ins SEO: we are going to analyze the effectiveness of these essential tools for increasing visibility on Google and other search engines.
That of making a website more productive is a request we receive from clients at the beginning of every consultation, especially if they have failed to achieve an adequate level of visibility on the Internet. Good online positioning, not surprisingly, is critical to growing on the web and earning the notoriety necessary with which to establish ourselves in the target market. So it becomes important to take advantage of all the tools at our disposal to increase the access by users, an indispensable factor in conducting your business activity efficiently.
But if the platform is not rewarded by Google, it is likely that, at base, you are doing something wrong, especially with regard to the content creation. Publishing poorly optimized articles or texts, perhaps not always original, not up-to-date or not relevant to the field, results in downgrading with regard to indexing on Google, consequently losing many potential customers. To remedy this you can make use of specific software that will help you apply SEO rules in the field. Let's see why and what we are talking about.
How to optimize a website with SEO plugins
In order to get as close as possible to the much-desired results, we must first analyze several parameters, some of which are purely technical in nature (a task that falls to the web designer), while others are inherent in the use of special tools such as plugins related to search engine optimization. By SEO we refer to that process of ranking a site that aims to Increase attractiveness among search engines. And at its core it contains a number of provisions that must be followed properly.
However, to put them into practice, you need software that allows you, among other things, to perform certain tasks to optimize a website from an SEO perspective:
- include the keywords in the right way
- develop effective and relevant text
- Adjust the content according to the standards required by Google
Such programs also make it easier for visitors to find your content and easily navigate between pages, providing research statistics made by visitors and on the keywords chosen. Some of them, however, are particularly valued for their ease of use with WordPress as well as to a considerable increased traffic to your page.
Yoast: the best WordPress seo plugin
Yoast SEO is, in all likelihood, the best application you can choose if you don't know how to improve a website. It presents a simple and essential interface, but at the same time provides all the information needed to navigate the improvement of the position of the web page in the search. It can be installed directly on your site only if you don't already have another seo application in action, and to do that you simply go to the pugin heading of the bulletin board present on WordPress, configuring it later by clicking on the category SEO placed in the left window.
Its features include the ability to examine the keywords and analyze performance of the web page in terms of click - through rate (CTR), and can be used to improve access to the page so as to increase the number of visits, thanks also to the integration with Google Analytics. So we are dealing with a really powerful medium with high quality when we consider the performance in the field.