Creating a responsive site, why is it so important

Creating a responsive site is a necessary step to make users' browsing experience smoother on any device.

"If you don't have a website you're out of touch," this is the mantra that any business should be clear from the outset. An unquestionable truth that is sometimes not properly perceived especially by small business owners who mistakenly consider their online presence. And yet in today's age having a web space grants your brand high visibility to thousands and thousands of consumers. Potential clients who would only learn about your services by "googling" on the net.

Therefore, it is now well established that any business, large or small, cannot do without such a tool. Opening a website is consequently the starting point from which to start, but it is not enough. It is necessary not surprisingly Adapt it to people's needs, thus conforming it according to the device with which you are browsing. We therefore speak of a responsive website.

Creating a responsive site for PC and smartphones

When you research a product or service you wish to purchase, the first thing you do is find the information on Google, perhaps completing the purchase by choosing one of the websites that appear on the screen. This action is essentially accomplished through the computer, lo smartphone or the Tablet, each, however, with quite different hardware specifications and implying a different adaptation in terms of the interface shown.

Depending on the resolution images, icons and related content will be arranged differently. This means that your website will be displayed distinctly based on the device being used for navigation, with the elements changing and altering their size so that correct spaces are taken up. The reason is simple: to simplify the user's browsing experience. This is why it is critical to create a responsive site.

In this way it will not be necessary to have to zoom the screen, everything being shown in an understandable and immediate way. Factor not to be underestimated given that most Italian citizens are used to using cell phones to surf the net, replacing in many cases the classic notebook.

Great benefits for Google ranking

Adapting your site to both computers and cell phones means making the same graphics however that you need to adjust as a result of the different devices. A necessary step that leads to significant benefits, including:

• Site accessible by all
• Greatly improved user experience, faster and more intuitive
• Greater effectiveness in promoting your services, shown more immediately

• Better indexing on Google, so with optimization SEO not indifferent

In summary create a responsive site promotes search engine rankings and conveys a sense of reliability and competence through an effectively and directly displayed interface. A smart way to be reachable by potential customers while conveying a sense of modernity and efficiency.

Would you like to improve your website by adapting it to mobile navigation? Send us a message via our contacts or maybe arrange a call on Zoom to get to know each other better. We look forward to seeing you!