Why is it important to update a website?

Update a website is a fundamental practice to ensure your platform performs at a high level over the years.

Having a well-established website is a not insignificant strength within a web marketing strategy that is successful and effective in all respects. We can define it not coincidentally as the ideal link between company and consumer, a business card that in fact certifies your presence in the marketplace and without which you would hardly have the appeal necessary to amounts in your target industry. So you will fully understand how important it is to update website through some "maintenance work".

But let's take a closer look at what are the main reasons to make a makeover of your online space by making it more performant and optimized.

Updating a website

When we are looking for something on the Internet (whether it is a pair of sneakers, the services offered by a lawyer, or the number of an electrician), the first thing we do is find the necessary information by clicking on one of the websites expressed by the search engine, perhaps your own. This is with the ultimate intent of purchasing the desired product.

However, if the site interface appears to you. neglected, obsolete and moreover "gummy" while browsing, you will most likely abandon the page and go to another one. This is something you very much hope you will not experience within your site.

This means only one thing: losing potential customers. That is why it is critical in these cases update a website in such a way as to breathe new life into it and make it suitable for the computer systems of the moment. A solution to be adopted in order to make the appropriate changes aimed at improving the user experience, and above all to prevent the user from abandoning the page by turning to one of the many competitors on the web.

A fundamental redesign also to the fino SEO

We can summarize three main elements leading to website updating:

1. Want to change, give it a new twist with different fonts and colors, perhaps adjusting it to the newly changed logo format
2. rimanere al passo coi tempi, ossia ottimizzare la piattaforma in modo tale da assecondare le regole SEO e migliorare la navigazione dell’utente
3. Have less lag and make page opening faster and more instantaneous

In the first case we see a purely aesthetic motivation, but one that actually has very little effect on the final performance. Instead, it is precisely optimization that has some weight in this regard. Having a well-indexed, and therefore well-optimized, site, further increases the number of clicks, but not only that. It is a necessary condition to make the browsing experience smoother, averting the possibility of losing the "reader" and also stimulating them to complete a conversion, whether it is the purchase of a product of your e-commerce, the sharing del tuo articolo sui social o semplicemente l’iscrizione alla tua newsletter.

So updating a website is an essential practice to hold on to the users who access it. All it takes is one page that takes a long time to load, one confusing and lackadaisical interface setup to permanently lose what could have turned into an active user, and more importantly, your potential customer. For this reason rely on an agency like ours is the best decision to maintain a high-performing and effective promotional platform over the years.

Have a coffee with our team on Google Meet or Zoom and tell us your concerns about your website. Together we will find the best solution for you. We are waiting for you!