The advertising sector has taken a decidedly digital turn in recent years. In fact, the internet universe has become the place designed for advertise content, dove poter diffondere il proprio messaggio a macchia d’olio. Chiunque utilizza la rete, e di conseguenza vi sarà un numero di consumers praticamente illimitato dai quali poter attingere.
The main system for implementing an online advertising campaign undoubtedly remains the copywriting, however associated with the technical fundamentals SEO.
Index a website with SEO copywriting
By copywriting we mean the creation of textual content to be published on a company blog, aimed at promoting a product or service. It's about creating articles that convey a message intended for engage the reader, communicating the peculiarities of what you are showing and why it is worth buying. It is a marketing technique aimed at achieving a conversion, or the result you intend to achieve for a specific purpose: purchase of a product, subscription to the newsletter, promotion of a show, etc.
This tool is very advantageous for any business, whether it is a multinational, an SME or a freelancer. However, what makes the difference online in practical terms is one constant presence. Therefore, to index a website, so that it appears among the first results of search engines, it also requires the use of SEO (Search engine optimization).
How to index a website
For indexing a website two fundamental steps must be followed:
- Write engaging and quality content
- Set it according to SEO provisions
The first point concerns purely the communicative sphere. The copywriter must create an intriguing text, capable of arouse curiosity and interest. It must adopt an original and engaging style with which to convey the right emotions, leaving a positive impression in the reader's mind. However, all this could be in vain without theoptimization SEO, con la quale ottenere il miglior posizionamento per quanto riguarda i risultati sui motori di ricerca in merito ad una o più keywords.
Let's take any sphere of work as a starting point. For example, if a user needs the intervention of an electrician, the first thing he does is to search for some on Google associated keywords at the end itself in your place of residence: eelectrician in Rome, electrician in southern Rome, electrician, electrician technician, rates etc. Or a young person who wants to undertake this profession could search for the following keywords: electrician training courses in Rome, online electrician training courses etc.
These are just practical and concrete examples. Based on your business, you will therefore need to create a text with the appropriate keywords.
How to Index a Website on Google with SEO
There are three different strategies for choosing keywords
- use tools (SeoZoom or SemRush)
- extrapolate them via the Google Search bar
- simulate user searches
For greater professionalism, the use of specific software is ideal. This can be combined with the keywords provided (maximum 10) while carrying out the search in the relevant section. Finally, all that remains is imagination, putting yourself in the user's shoes and predicting what he might type regarding a topic.
After choosing the keyword on which set the content this must be inserted in some contexts: title, meta description, H2 and H3 (the titles of the paragraphs), first and last 100 words, image tags.
For indexing a website at best, so-called secondary keywords should also be used, i.e. other terms (or synonyms) potentially searched for by users.