Google Ads & Advertising
Certified advertising campaigns built to maximise the return on your investment. Search, Display, Shopping and YouTube Ads managed by a Google Partner.
Google advertising with measurable results
As a certified Google Partner I run campaigns that generate qualified leads and real sales. Every euro you invest is optimised to maximise the return.
From strategy to execution I handle every part of your campaigns: keyword research, ad creation, targeting setup, continuous optimisation and detailed reporting so you can see the results.
Optimised ROI
Maximum return on every euro spent
Qualified Leads
Enquiries from people who want what you sell
Fast Results
Immediate visibility on Google
Detailed Reporting
Complete transparency on the results
Why choose me for Google Ads
What makes my approach to running your campaigns different.
Google Partner Certified Since 2018
Not a self-declared "expert". Google Partner status requires passing exams, meeting managed-spend thresholds and demonstrating results. It brings priority access to Google support, early beta features and continuous training on platform changes.
Complete Cost Transparency
No hidden costs. You get detailed reports covering spend, cost per click, cost per conversion, ROAS and margin, plus direct access to your own Google Ads account: the data is always yours. I take no undisclosed cut of your ad budget.
Integrated SEO + Ads Strategy
I combine SEO and Google Ads into one visibility strategy. Ads deliver immediate results while I work in parallel on organic rankings, reducing your long-term dependence on paid traffic. That approach maximises overall ROI.
Types of Google Ads campaign
Advertising solutions for every business goal and budget.
Search Campaigns
Text ads in the Google search results. In-depth keyword research with intent analysis. Responsive ads with continuous A/B testing. Sitelink, callout and structured snippet extensions. Quality Score work to bring the CPC down.
Display Campaigns
Visual banners across more than 2 million Google partner sites. Targeting by interest, topic and specific placement. Responsive display ads with automated creatives. Custom audience segments and lookalike audiences.
Google Shopping
Product ads with image, price and reviews. Merchant Center feed setup and optimisation. Standard Shopping and Performance Max campaigns. Segmentation by margin and product priority. Title and description work to lift CTR.
YouTube Ads
Video advertising on YouTube and the Display network. TrueView in-stream, bumper and video discovery formats. Targeting by channel, specific video and interest. Video remarketing for people who engaged with the brand. Optimised for views and conversions.
Remarketing
Dynamic remarketing featuring the products people viewed. RLSA lists for Search with bid adjustments. Segmentation by behaviour (abandoned cart, pages viewed). Converter exclusion to protect the budget. Automated cross-selling and upselling.
ROI Optimisation
Automated bid strategies (Target CPA, Target ROAS, Maximize Conversions). Continuous A/B testing on ads and landing pages. Search term analysis and negative keywords. Custom scripts for advanced automation. Weekly reports with KPIs and recommendations.
Every Type of Google Ads Campaign
A detailed guide to working out which campaign suits your business.
Search Campaigns
Google Search Network
Text ads in the Google results when someone searches for keywords relevant to your business. The highest conversion rate of any format, because they reach people with explicit buying intent.
What the service includes
- In-depth keyword research covering volume and intent
- Optimised ad group structure (SKAG/STAG)
- Responsive ads with 15 headlines and 4 descriptions
- Extensions: sitelinks, callouts, snippets, call
- Negative keywords to exclude unqualified traffic
- Continuous Quality Score optimisation
Display Campaigns
Banners on 2+ million sites
Visual banner ads across more than 2 million websites, apps and Gmail on the Google network. Ideal for brand awareness, remarketing and reaching people at the discovery stage.
What the service includes
- Responsive creatives that adapt automatically
- Targeting by interest, topic and keyword
- Specific placements on selected sites
- In-market and affinity audience segments
- Lookalike audiences built from your customers
- Exclusion of irrelevant sites and categories
Google Shopping
Products with photo and price
Product ads with image, title, price and reviews in the search results and the Shopping tab. Essential for any online store that wants to compete.
What the service includes
- Complete Google Merchant Center setup
- Product feed creation and maintenance
- Title and description optimisation for CTR
- Segmentation by margin, category and brand
- Standard Shopping campaigns with manual bidding
- Priority strategy for best-selling products
Performance Max
AI across every Google channel
The most advanced campaign type. Google's AI places your ads across ALL channels (Search, Display, YouTube, Gmail, Discover, Maps), optimising automatically for conversions.
What the service includes
- Asset group setup with optimised creatives
- Uploading images, video, logos and copy
- Audience signals to steer the AI
- Product feed integration for e-commerce
- Detailed Insights monitoring
- Continuous, data-driven optimisation
YouTube Ads
Video on the number one platform
Video ads on YouTube, the world's second largest search engine. Advanced targeting to reach the right audience with video people actually watch.
What the service includes
- Formats: TrueView, 6-second Bumper, In-feed
- Targeting by channel, video and topic
- Remarketing to video viewers
- Video sequences for storytelling
- Optimisation for views, engagement and conversions
- A/B testing of video creatives
Demand Gen
YouTube, Gmail and Discover
Visually rich ads across YouTube Home, the Gmail Promotions tab and Google Discover. Ideal for inspiring people and creating demand with premium creative.
What the service includes
- Multi-format creatives (image, carousel, video)
- In-market and affinity audience targeting
- Lookalikes built from customer lists
- Optimisation for clicks, leads and conversions
- Placement on premium Google surfaces
- Detailed per-channel reporting
App Campaigns
Mobile app promotion
Campaigns dedicated to promoting mobile apps. Google optimises automatically across Search, Play Store, YouTube, Display and Discover to maximise installs.
What the service includes
- Complete Firebase/SDK tracking setup
- Asset creation (copy, images, video)
- Optimisation for installs and in-app actions
- Automatic machine-learning targeting
- Deep linking for existing users
- ROAS and user LTV analysis
Local Campaigns
Visits to your physical shop
Campaigns built to drive footfall. Ads on Google Maps, Search, Display and YouTube with a strong geographic focus.
What the service includes
- Google Business Profile integration
- Google Maps ads with directions
- Local promotions and special offers
- Store visit tracking
- Precise radius targeting
- Complete location extensions
Remarketing
Win back your visitors
Ads shown to people who already engaged with your site, app or videos. The highest ROI of any format, because these people already know you and have shown interest.
What the service includes
- Standard remarketing (site visitors)
- Dynamic remarketing (products viewed)
- RLSA - Remarketing Lists for Search
- Customer Match (email list upload)
- Video remarketing (video viewers)
- Segmentation by behaviour and recency
Smart Campaigns
Simplified for small businesses
A simplified version of Google Ads for small businesses. Google handles targeting, bidding and placements automatically, with minimal intervention.
What the service includes
- Guided setup in a few minutes
- Fully automatic management
- Ads on Search, Maps and Display
- Simple goals (calls, visits, directions)
- Clear, simplified reporting
- No ongoing management required
Note: worth it only as a starting point. For better results, standard campaigns with professional management are the way to go.
Which Campaign Should You Choose?
A summary table to help you pick the right campaign for your business.
| Campaign | Main objective | Minimum budget | Complexity | Ideal for |
|---|---|---|---|---|
| Search | Leads / direct sales | 500 euro/month | Medium | Services, B2B, active searches |
| Display | Brand awareness | 300 euro/month | Low | Remarketing, brand, visual |
| Shopping | E-commerce sales | 500 euro/month | High | E-commerce, online retail |
| Performance Max | Multichannel conversions | 1,000 euro/month | Medium | E-commerce, advanced lead gen |
| YouTube | Brand, Engagement | 500 euro/month | Medium | Brand, product demos, tutorials |
| Demand Gen | Awareness premium | 500 euro/month | Medium | Lifestyle, B2C, fashion, travel |
| App | App installs | 1,000 euro/month | High | App developers, Gaming, SaaS |
| Local | Store visits | 500 euro/month | Low | Retail, restaurants, local services |
| Remarketing | Winning users back | 10-20% budget | Medium | Any business with traffic |
| Smart | A simple start | 150 euro/month | Minimal | Micro businesses, first tests |
The campaign management process
A methodical approach to campaigns that convert.
Analysis
An audit of your existing account, if you have one. Competitor analysis and sector benchmarks. Buyer personas. Optimal budget and target KPIs (CPA, ROAS). Forecast volumes and costs.
Setup
An optimised account structure (campaigns, ad groups, keywords). Keyword research with strategic match types. Responsive ads with variants. Full extension setup. Audience and remarketing list configuration.
Launch
Google Tag Manager and conversion tracking configuration. Google Analytics 4 setup with events. Campaigns launched into the learning phase. Daily monitoring for the first two weeks. Initial bid optimisation.
Optimisation
A/B testing of ads and landing pages. Search term cleanup and negative keywords. Bid adjustments by device, time and location. Weekly reports with insights. A monthly strategy call.
Certified Google Partner
Official Google certifications evidencing both skill and results.
What people say
What people who chose to work with me have to say.
Campaign Performance
Real numbers from my Google Ads clients.
Wasting budget on campaigns that don't convert?
Request a free audit of your Google Ads account. Within 48 hours you'll get a report covering your campaign structure, the wasted spend I've found, the optimisation opportunities and an estimate of how much better it could be.
Request a Free AuditNo account yet? I can still estimate the costs and volumes for your sector.