Google Ad Grants
Free Google Ads advertising for non-profit organisations. I help you secure the grant and run it so your cause gets the visibility it deserves.
What is Google Ad Grants?
Google Ad Grants is a Google programme that gives eligible non-profit organisations up to $10,000 a month in free advertising on Google Search. That comes to $120,000 a year of advertising budget.
With the grant you can promote your mission, raise donations, recruit volunteers and build visibility for your cause, reaching people who are already searching for related subjects.
Completely Free
The advertising costs you nothing
Google Search
Visibility in the search results
More Volunteers
Reach the people who want to help
More Donations
Raise more in your fundraising
How I can help
Full support, from applying for the grant through to running the campaigns.
Eligibility Check
I review your organisation against the criteria and confirm whether you qualify for the grant.
Grant Application
I handle the whole application: registering with Google for Nonprofits and activating Ad Grants.
Campaign Setup
I build and configure Google Ads campaigns tuned to make full use of the budget.
Ongoing Management
Monthly campaign optimisation, KPI monitoring and reporting on the conversions achieved.
Compliance
I keep you within Google's policies, avoiding suspensions and keeping the grant active.
Training
Training for your team on reading the reports and understanding how the campaigns are performing.
Who can apply
Check whether your organisation meets the eligibility criteria.
Non-profit status
You must be a recognised non-profit (in Italy: ONLUS, ODV, APS, a foundation and similar) with a registered office in the country.
A working website
A website on your own domain, with good content and a clear explanation of your mission.
Compliant policies
A privacy policy and cookie policy published on the site, and an active SSL certificate (HTTPS).
A non-profit mission
Working in fields such as education, health, the environment, human rights, culture or social care.
Exclusions
Not eligible: government bodies, hospitals, state schools and political organisations.
Who benefits
The kinds of organisation that can apply for Google Ad Grants.
How it works
The steps to securing and using Google Ad Grants.
Check
I assess your organisation's eligibility and whether the website meets the requirements.
Registration
I register your organisation with Google for Nonprofits and request activation.
Setup
I create the Google Ads account and set up the first optimised campaigns.
Management
Continuous optimisation to get the most out of the grant and stay compliant.
What people say
What people who chose to work with me have to say.
Is your organisation eligible?
Get in touch for a free check. Let's find out whether you can claim up to $10,000 a month in free advertising.
Check Eligibility